I’m not just another consultant; I’m your ride-along partner.
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ABOUT SAMMY NAUMANN
✱ ABOUT SAMMY NAUMANN
ABOUT SAMMY:
I’m a vibrant, authentic human with no fluff and no BS—I create real relationships and real results. I bring both energy and order to your business, helping you and your team launch, learn, iterate, and sprint.
I’m obsessed with understanding customer needs—digging into pain points and crafting solutions that are sustainable, scalable, and lean. Startups live and die by their runway, and growing companies can’t afford to waste time on the wrong priorities.
I started my business to give founders the right support—without the inflated costs and mismatched expectations of agencies. I’m not just another consultant; I’m your ride-along partner. I jump in, get things moving, and do what actually makes sense for your business—even if it’s not in the usual job description.
And it’s not just me—you get access to my black book of experts. Need a technical advisor, designer, developer, PR professional, or another fractional exec? I’ve got them. No need to waste time searching—I bring in the right people when you need them.
I KNEW THERE WAS A BETTER WAY
Founders waste too much time and money on bad advice, bloated agencies, and solutions that don’t serve them. I’m here to change that.
I HELP
Startups extend their runway and validate their ideas.
Tech companies build products that solve real problems.
Founders break free from mental loops and launch with confidence.
MY MISSION IS SIMPLE
Get founders and tech businesses unstuck, move fast, and build the right thing, the right way.
Provide real expertise without the BS, gatekeeping, or inflated costs.
Create a startup support ecosystem where people feel Backd, empowered, and ready to execute.
What we stand for:
My approach is characterised by a commitment to inclusivity—there are no unnecessary hurdles to jump through. If you have a compelling idea and the courage to execute it, you’re already in
✔ Speed & Action – Done is better than perfect. The people who make things happen don’t wait—they act, iterate, and learn. I help founders do the same.
✔ No-Gatekeeping, No Hoops – If you have an idea and the guts to execute, you belong here. No proving yourself. No unnecessary barriers.
✔ Strategy + Execution – I don’t just give advice—I roll up my sleeves and make things happen with you. Whether as a fractional exec or designer, I embed myself in your business.
✔ Collaboration Over Ego – Your success is my success. I work with you, not for you, and bring in the right experts when needed to get the best results.
✔ Resourcefulness & Efficiency – Startups and tech companies don’t have unlimited budgets. I focus on high-impact, sustainable solutions that maximize value.
✔ Customer-First Thinking – If your product doesn’t resonate with customers, it doesn’t matter. Everything I do is rooted in real customer insights and validation.
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OUR HAPPY CLIENTS
✱ OUR HAPPY CLIENTS
